Hero Moto to start exports to Latin America, Africa this fiscal

Written By Unknown on Jumat, 23 November 2012 | 22.10

NEW DELHI: Nearly two years after its split from Japanese partner Honda, the Munjal family-run two-wheeler major Hero MotoCorp will start exporting its products to Africa and Latin America to expand its global footprint.

The exports will begin before the end of the ongoing fiscal, a top company official said.

The company, which has started selling products under its Hero brand after the break up of the erstwhile joint venture with Hero Honda, is already selling two-wheelers in Sri Lanka and Nepal. "By the end of this fiscal year, we would have entered a few markets in Africa and Latin America," Hero MotoCorp Senior Vice-President (Marketing & Sales) Anil Dua said.

Dua, however, did not specify the markets.

In September this year, Hero MotoCorp's Managing Director and CEO Pawan Munjal said the company would start assembly plants in Kenya and Nigeria as it looks to expand footprint in the global markets. Assembly operations in Kenya will kick off soon and the company had finalised a distributor there, he had said.

Asked about demand in the domestic market, Dua said, "The festive season has been good for the industry. Before it, there was an overall 5% decline but I would expect we have come to the positive territory post festive season."


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