At 10,000 weddings a day over this weekend - in an auspicious three-day period from Saturday - Delhi's band-baja-baraat industry expectedly raked in the crores.
Elaborate theme props have been erected in playgrounds - it could be the beaches of Hawaii or a royal carriage - banquet halls are tasselled in customized colour schemes and the florists are working round-the-clock with blooms that might well compete with the bridal trousseau on the price tag. "Though the cost of importing goods has gone up, people don't mind paying for it. They still want the venue to be decorated with exotic flowers. This is the only industry which is untouched by inflation. It is business as usual,'' says Anil Tondon, owner of Cloud 9 Hospitality.
Wedding planners say costs have gone up by 25-30%, but their customers are ready to keep up, even shell out extra for the "once in a lifetime event". "The most common theme is a royal wedding or exotic flowers. People also ask for a Hawaiian theme for parties. From venues to caterers, the cost has gone up manifold but most people don't want to cut down on number of ceremonies or parties," says Ashima Malik, owner of Vivaha Wedding solutions.
While theme-based weddings are still in vogue, destination weddings are fast becoming popular. "Though people still plan a wedding in Indian cities like Goa and Jaipur, foreign destinations are now being preferred. It will cost almost the same if we take a group of people to Goa or Thailand. In fact, the hotels are cheaper and service is better,'' says Tenzin Ohasel of Exotic Indian Wedding, who has organized close to 20 destination weddings this year alone.
No trimming of guest list
With astrologers predicting a three-day-long auspicious period from Saturday to Monday, community halls, banquet halls, hotels and playgrounds in Delhi are booked chock-a-block. "I had three wedding invites for Sunday," says Aparna Singh, a professional, who chose to attend two in south Delhi.
Wedding planners say despite buffets going for up to Rs 7,000 a plate, hosts are not willing to trim the guest list . "It is a question of their status in the society. Also, due to social pressure, people are forced to invite a large gathering. A gathering of 500 people is minimum while it could go up to 1,000,'' said a wedding planner. Agrees Major Gupta, marketing head of Palm Court: "Inflation has had no impact on this industry. People are not cutting down on wedding expenditure."
From exotic flowers to expensive gifts for guests, people are spending a lot. In fact, the families ask for unique ideas to make the event a memorable one. From traditional themes to exotic one, there are ready to spend on a good idea.
New additions, say planners, are live music bands (upwards of Rs 30,000 a jig) and customized return gifts, not excluding gold trinkets. And then, there's the bride. "The most basic lehengas cost between Rs 25,000 and Rs 30,000. As brides want to be unique, they end up spending between Rs 60,000 and Rs 4 lakh or more for a one-of-its-kind dress,'' says Shweta Saxena, a fashion designer who specializes in customized wedding clothes.
To bless couple, log on to the wedsite
You no longer flip through wedding albums and play the CD at every family gathering. Couples are now setting up "wedsites" (wedding websites), chronicling their journey from singles to a couple through detailed photo narratives and updates. Plus, guests can sign an online guestbook and leave blessings as well.
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