Young, college students make a beeline at the stall run by artisans from Kashmir, draping shawls of different colours and patterns around themselves. The stall, run by a family from Srinagar, offers a range of shawls in pure wool, pashmina, silk, and blended fabrics, apart from exclusive pieces of kani weaving.
"Kani weaving is tedious, and each shawl takes over a year to make. These shawls are also very expensive — starting at Rs 35,000 for a basic one and can go up to over a lakh," says Mohammad Rafi, an exhibitor at the Indian Handicrafts pavilion.
The overwhelming crowd at the Jammu & Kashmir pavilion proves the popularity of Kashmiri fashion at the trade fair. Stalls are lined with an extensive display of woolen jackets, shawls, and suit pieces typical of Kashmir. "We have pieces with special embroidery from Kashmir, and they are cheaper as we're selling them minus the middleman," says Shahmanzoor, Neelam Arts. Few stalls are also selling poshish — handmade woolen tweed — jackets, coats, overcoats, and even by the metre.
The international stalls, too, have a lot to offer, whether its pashmina from Nepal or microfibre and silk quilts from Hong Kong. "The quilts, bedcovers and bed sheets are of good quality and designs. We also have those with glitter, as well as fun ones like Angry Birds prints for children," says Ravish Kapoor, an exhibitor at the stall of Hong Kong based Aartex.
The winter chill brings with it a serious craving for nuts, dried fruits, and all things sweet. Iranian and Afghani stalls selling almonds, walnuts, dates, apricots, figs, pistachios, and cashews remain busy as customers sample their products and stock up for the weather ahead. "I am usually very conscious of what I eat, but I can't stop myself in winters!" says Payal Gulati, a third-year student of history, as she buys 'nutty nutri bars' made of dates, nuts, chocolate and apricot from a UAE stall.
"A lot of people are stocking up honey as well since it's beneficial in winters against cold or allergies," says Shahnawaz, an exhibitor from Srinagar, who is also selling a range of ready-to-eat wazwan items like rista, roganjosh, gustaba, and methi maaz.
Walk through the Kerala pavilion, and it's difficult to see beyond the multitude of people crowding stalls selling banana chips, coconut oil, rice and besan chips, and roasted chidwa. One of the stalls selling special "Kerala halwa" of different flavours — like strawberry, pineapple, dates, carrot, and jackfruit — is a special attraction as buyers grab chunks of fresh halwa. An exhibitor, asking customers to move "jaldi, jaldi" to accommodate the huge line, says the halwa can be stored for three months.
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