"When MNRE introduced its subsidy in November 2010, the industry received a huge fillip and sales went up by 200%. In March 2012, the scheme was withdrawn and the market fell by 50%," said Pavan Sachdeva, general manager, sales and marketing, Mahindra Reva. The company launched a new model of the car two months back and has seen sales pick up slightly since then. However, the cost of the new vehicle is Rs 2 lakh more than the earlier model. Sources said if people did not want to invest in a Rs 5 lakh vehicle earlier, one cannot be too sure for how long the company can sustain the new vehicle for Rs 7 lakh with no subsidy.
From 2007 to 2012, Hero Electric, manufacturers of electric two-wheelers , managed to sell 55,000 pieces in Delhi. Sources say that there was a huge market for the electric vehicle till the MNRE subsidy was withdrawn — sales have come down to onethird since then. "At one point, buyers in Delhi had the advantage of two subsidies, one by the state government and the other one by MNRE. Before 2009, about 2,000 electric vehicles, of which about 60 might have been cars, were sold in Delhi annually . Sales went up to 10,000 after Delhi introduced its scheme and jumped to 22,000 a year after MNRE introduced its own. Right after the withdrawal of subsidy, sales fell to barely 8,000 a year.
Of these, two-wheelers made up almost 99% of the sales," said Sohinder Gill, CEO, Global Business, Hero Electric. Lack of infrastructure in the city has also affected sales. While Reva set up over 80 charging points across the city, the government failed to deliver on the facility. Gill said: "A vehicle will run 50-60 km on a single overnight charge but manufacturers have been strongly advocating charging points at workplaces, shopping centres, malls, Metro stations etc since charging at homes is not always possible. Their utilization might not be more than 20% but it will instil some confidence in consumers who may worry about charging the vehicle."
The hybrid revealed
Toyota Prius is the world's most popular hybrid car. Here is how it works
When pulling away from a stop
The electric motor powers the car, drawing on battery for power. Up to 25kmph, the vehicle uses only electric motor for power. This is why hybrids are more efficient for driving in the city than on highways
During normal cruising
Only the petrol engine is used because this is when it is most efficient. During cruising, the petrol engine can also power batteries, which store power for later use
During heavy acceleration
The petrol engine and electric motor work together to increase power to the wheels. The joint effort is possible because of power-split transmission, which combines the torque that each one puts out
During braking and cruising
When the brakes are applied or pressure is released from accelerator, the hybrid uses a clever system known as regenerative braking. Since the car is already slowing down it shuts down, both petrol and electric power supply. The spinning wheels instead power batteries till the vehicle stops
When reaching complete stop
Both petrol engine and electric motor turn off. The vehicle uses battery power to run all the auxiliary systems, such as AC, car stereo etc.
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