Yo, which was launched in April, sends a single text-and-sound notification to a contact of choice - "Yo!". Earlier this month the app received 1.2 million dollars in funding. The Indian spinoffs do exactly (and just) what Yo does except with the words "aiyo" and "oye", making the app something of a meme.
The new spinoffs studiously mirror the original's design of broad, brightly-coloured brands with contact names that send a yo on a single tap. Developers behind both apps say these were born of light-hearted, fun weekend projects. But downloads are already running into hundreds.
While aiYO is upfront about their app being a spoof that they don't intend to follow up, Oye is open to letting things develop on their Awesome Simple Apps. Viraj Shah, one of the people behind 'Oye!', says that he and his team of five IIT grads started on Oye as a weekend project. But the response was far beyond expectations. "We got more than 500 downloads in the first hour. More than 15,000 Oyes were sent on the first day itself," says Mumbai-based Shah, whose primary work is around a deal and discount app called Niffler.
"My partner Rohith walked into the office one day and told us about the Yo funding. We were aghast! It was so ridiculous! We just built it over the weekend as a joke," says Bangalore-based Amit Singh, founder of Wow Labz which came up with aiYO. The description of the free app on the Google Play store says, "The lamest most annoying communication tool in the world," and later adds, "This app is created with the intention of creating humour, killing time and taking a dig at investors who invest on ideas with no barrier to entry."
Once the news of Yo's funding broke, the dominant sentiment among startups and app developers was that the app was overvalued, while other "useful" apps suffered from not getting enough recognition or funding. Never mind the fact that some of the funding came from a co-founder the developer's boss himself. "Consumer internet and mobile in India are not as mainstream as in the US. Developers in the start-up space here too have to struggle with funding," says Singh who has worked on apps on Indian language mobile support and single-point smartphone authentication for signing into multiple accounts. Shah too believes that the American startup is overvalued. "I really don't think it was worth that much. They must have just left it out there to build something else," he says.
http://timesofindia.indiatimes.com/followceleb.cms?alias=The Office,invest,Google,Funding,co-founder
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