Safal to sell frozen tomatoes

NEW DELHI: If rising tomato prices were a worry, there is some 'cold respite' at hand. Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board, has recently introduced its new range of frozen tomatoes in Delhi.

These are available in packs of 500g for Rs 20.

The current market price of tomatoes is between Rs 50-60 per kg. Mother Dairy's Safal outlets are also selling tomatoes at Rs 50-52 per kg at present.

"In June-August, there is usually a shortage in supply of tomatoes which leads to a rise in prices. This year, we sourced tomatoes during the peak supply season from Haryana and processed them at our plant in Mangolpuri. What we are selling now are half kg packets of full frozen tomatoes that can be thawed and consumed directly," said Pradipta K Sahoo, Mother Dairy's Business Head (Horticulture).

The product is available at roughly 200 of the 400 Safal outlets in Delhi. TNN Sources said that the frozen tomatoes would be available all through the year at the same cost. "Since they are sourced during the peak production months, their cost during the lean months would be much lower than prevailing market prices. We are also supplying tomatoes in puree form. A 200 gm packet of puree would be roughly 700 gm of tomatoes. This is available for Rs 25," said Sahoo.

Safal is already selling frozen vegetables that include like green peas, French beans, English carrots, sweetcorn and cauliflower florets.

http://timesofindia.indiatimes.com/followceleb.cms?alias=Sahoo Mother Dairy,National Dairy,Dairy

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