With Prime Minister Modi as its ace campaigner for the elections in the capital, the party is hoping for the middle class in the city to support the BJP for a "stable government" after the 49-day AAP-Congress coalition fiasco.
"Last time there was a Kejriwal wave and yet AAP managed to get only 28 seats with its best performance," said a senior BJP leader. "Last time the middle class and the youth went with AAP. This time the middle class is with us, as opposed to last time when it was with Kejriwal," he claimed. Interestingly, the young voters, BJP feels may still prefer rival AAP.
With middle class constituting a big chunk of Delhi's urban voters, BJP's poll campaign seems to be designed especially to woo them to get the extra edge over Kejriwal.
While booth level management by party workers is the main issue that BJP is stressing on to win the 70-seat assembly, the party's campaign line will focus on 15-years of misrule of the Congress government and the 49 days of government led by AAP that ended in a "mess" and led to a second round of assembly elections.
Among the promises that the BJP plans to make to Delhi, are assurances of 24-hour power and water supply to citizens and to address security concerns that plague the city. The BJP will also pledge to make Delhi, the "best city in the world." The ruling party at the Centre is also hoping to cash in on the middle class-friendly budget that the Modi government presented last year, which ensured a low tax burden on the citizen.
To woo what has been seen as a traditional Congress vote bank, the BJP campaign will focus on "regularizing unauthorized colonies." The BJP is also optimistic that central schemes like Jan Dhan Yojna have proved popular and will translate into votes.
With Delhi being an urban centre, BJP is hopeful of gaining credibility from the Modi wave, which it feels has still not waned. The party also believes good governance and development agenda of the last seven months will pay rich dividends. That the economy has started looking up will also help the party at the hustings, feel BJP strategists.
http://timesofindia.indiatimes.com/followceleb.cms?alias=middle class voter,Delhi polls,Congress,BJP,Aam Aadmi Party (AAP) camp
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