Officials have agreed upon a workable financial model—to sell advertising space in the cycle infrastructure. "There will be big spaces at prominent and highly visible cycling stations up for sale. Advertisements will also be carried in cycle spokes. Eventually we're looking to break even DDA's costs by selling these spaces," said Anuj Malhotra of Center for Green Mobility, the NGO advising DDA for this project.
After registration for a fixed amount, a cycle would be provided to a resident who may ride it anywhere and deposit it at any other docking station in the city.
The whole project, to be completed in 4-5 years, will cover all of Dwarka. Around 400 docking stations are expected to be installed in the sub-city, each having 10-15 cycles. DDA officials said Metro stations and other nodal transport points will be picked first as venues for setting up the docking stations.
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