Interestingly, the pichkaris are shaped like cartoon character Doraemon but plastered with the images of Modi and Kejriwal. Initially, the stickers were used only as a gimmick by a handful of shopkeepers but soon when the word spread and demand shot up, the shops began stocking up the stuff.
The demand is such that Kismat Kumar, one of the shopkeepers selling Modi water guns for Rs 140 each, is now planning to plaster the rest of his merchandise with Modi stickers too. He's been told that announcement of Lok Sabha candidates in Delhi closer to Holi might bring him more business. He plans to give one packet of orange gulaal free with every Modi purchase to keep the saffron spirits high.
Anoop Prakash, another shopkeeper, has already sold out his share of Kejriwal cannons and plans to leave for his hometown Purnia. "Kejriwal is a sellout while Modi is hot-selling. Chunaav ka bhi yeh hi mahaul hai," he says. A salesperson at Shree Krishna store confirms that the tussle for Holi merchandise is mainly between Modi and Kejriwal with Modi now gaining real momentum.
This demand is some solace for the shops selling election material as well. With strict EC guidelines in place, their business of selling party flags, stickers and caps has taken a major hit. They plan to supply local vendors selling Holi merchandise with stickers to give their festive picks an election makeover.
Some of these shops have stocked fancy pichkaris and colours at their stores as well since cadres of political parties contact them for poll material. Anil Gupta, a local trader, said bulk orders are likely to be placed by neighbouring states of Haryana, Punjab and UP over the next two days and he plans to give his own quirky spin to the available merchandise. "I plan to put stickers of AAP leaders' faces on Angry Birds pichkaris and cover waterguns with saffron and green stickers of BJP," he says.
Vipul Gupta, another trader in the area, says most of the orders for Holi have already been dispatched and cautions people to be wary of last-minute products. "High-quality and innovative water guns, colour sprays and balloons with stickers or prints of various choices have already been dispatched. In order to cater to last-minute rush, some shops might stock spurious and toxic products that people need to guard against," he cautions.
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